Business Policy and Strategic Management Essay Example | Topics and Well Written Essays - 250 words - 1

Business Policy and Strategic Management - Essay causaAt a time when people are struggling to pay their bills Starbuck $4 coffee appears to be a luxury in comparison to say, Dunkin Donuts $2 coffee. Secondly from section 1 we do not see Starbucks coming out as an organization with a strong strategy to tackle the controversy that is increasing within its industry. Starbucks may be the leading coffee chain currently but the threat posed by its biggest competitors is very high. Firstly, its two master(prenominal) rivals are McDonalds and Dunkin Donuts. Within the United States, Dunkin Donuts is winning the battle for the no frills, cost-conscious coffee drinker and also the market segment tired of the ubiquity of Starbucks. In the international arena, McDonalds has more outlets than Starbucks and therefore poses a big threat abroad. Also we cannot fail to mention that McDonalds has $23.5 billion in revenue as compared to Starbuckss $9.8 billion (Schwartz 1). This implies that McDona ld could slow deploy more resources targeted towards pulling away consumers from Starbucks. Work cited Schwartz, Ariel. Sustainability Faceoff McDonalds vs. Starbucks. Fast Company 17 May 2010. Web. 24 Mar. 2011.